Dana West was born and raised in the Boston area. As a 20+ year industry veteran, Dana spent his youth and adult years as a published professional songwriter, performing and recording musician. He then took his passion for recording and pro audio technology into the world of MI and Pro Audio sales. After a successful number of years of sales and management in the retail environment, he moved to the manufacturing side of the industry, working in product development, sales and marketing capacities for companies such as Lexicon, Line 6, Aviom, Tascam and more. Dana is an experienced, versatile AV technology industry sales and marketing professional with a proven ability to evangelize and achieve market growth for new and existing brands and technology with a love of innovation and the solutions they provide. Dana is an extremely knowledgeable, service oriented, marketing-savvy team member and manager of inside and outside sales teams with consistent growth achievement.